Munyaradzi Nigel Muchenje

4 months ago

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Google Link units are being retired

Google is retiring link ads this is to modernize Google available ad formats, based on the feedback from users, publishers and advertisers.

Starting next year March 10, publishers will no longer be able to create link ad units, responsive link ads will begin to serve display ad units on your site(s), link ad units will be converted to display ad units.

They'll be renamed with "[previously link ad unit]" added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.

Also, fixed-size link ads will stop serving on your site(s), Google will collapse each ad unit where possible. In other cases "we'll show a blank ad" says Google.

If you're using fixed-size link ads, you should remove the ad units on your site and try other ad formats instead, such as:
Auto ads
Display ads
Native ads
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